caboclas

services

— Branding
— Brand Identity
— Packaging Design

about the project

Caboclas is a skincare brand from Acre, Brazil, a region located in the heart of the Amazon rainforest and well known for its local natural medicines.

Prancheta 3

key logo elements

Copaiba branches — This Amazonian tree is one of the main ingredients in Cabocla’s products.


CaboclaCaboclo, in Portuguese, means a Brazilian person of mixed white and indigenous or Black and indigenous ancestry, and cabocla is the feminine version of the adjective.


Native headdress with Acre’s star — The element in the center point of the cabocla’s headdress symbolizes the star from the state of Acre’s flag